22. When they arent blocking they get combative, telling one critic to get a face transplant and calling another a cumbucket of salt and bitch. Michael Swaigen was asked to participate in both films. it was being put together. the old, tainted brand to video, dressing it up in the credibility of names The event organizers assured us that all measures were taken to ensure a safe and successful event but clearly they did not have the capacity to execute an event of this scale, the statement reads. Editorial; Lists. March 25 2018. mysteriously quiet on that issue, instead highlighting eye-poppingly nefarious As amazing as the islands are, the infrastructure for a festival of this magnitude needed to be built from the ground up. Both documentaries purport to ** Vice confirmed the Both movies Chris Smith said, After It seemed like no one was in charge, he says. Evian water. The agreement stipulated the revenue would pay back ticket-holders who had been scammed. He licensed the failed redemption footage with permission of Billy and received an Associate Producer credit. recalled, there was no talk of FuckJerry being involved in Vices film. May 9: The hits just keep on coming, as a suit against Rule andMcFarland is filed in Manhattan by two disgruntled attendees, Sean Daly and Edward Ivey, who claim in their class-action lawsuit that the two engaged in breach of contract, negligent misrepresentation of claims,unjust enrichment and violation of New York state business law. . The tale of the warring Still, Ja Rule was the subject of multiple lawsuits because of his ties to Fyre. He captioned jerrymedias Insta with Dont be fooled by this. Check out the hottest fashion, photos, movies and TV shows! Thanks for reading and thanks to all the people who spoke with me on and off the record. Kendall better delete this. Fyre: The Greatest Party That Never Happened is a 2019 American documentary film about Billy McFarland and the failed Fyre Festival of 2017. January 12: Organizers release a nearly two-minute,splashy announcement ad on YouTubeshowcasing the islands crystal blue waters, highlighted by longing close-ups of bikini-cladmodels on a remote private island they claim was once owned by [drug lord] Pablo Escobar. The Fyre Festival, Built on Instagram, Dies by Instagram . has no vested interest in exonerating any parties involved; they did not appear in the Netflix documentary, There are no villas, just a disaster tent city. Hulus Fyre Fraud focused on social media marketing agency FuckJerrywhich Yesterday was a very challenging day for us + our guests. Its difficult to understand how Vice would have missed this as their own doc shows an Instagram message saying DM us directly on Instagram!. Hulu paid for an interview with Billy McFarland, the brain behind Fyre Festival, but (i) Netflix also negotiated a deal. "No, I'm not done with him. Aks was brought in as the designer for the social feed, and ended up working across multiple design projects for the festival. They uploaded an additional $900 and $1,000 to their respective festival wristbands, which were supposed to enable a cashless event. Is Netflix's Fyre Documentary a Scam, Too? BC 659938; Chelsea Chinery et al. his footage. Fans on the ground tell Billboard that they arrived on Exumas to find a half-finished site with no communication on the island and flimsydisaster relief tents instead of well-appointed rooms. Since that mudslinging episode, McFarland, and their Fyre Media business, PR company 42West and marketing agency Matte Projects are named as defendants. A source from Vice explained that the Vice/Smith team collectively 42West, and advertising company, Matte Projects, for $5 million. A team of Ministry of Tourism representatives is on the island to assist with the organization of a safe return of all Fyre Festival visitors. times were living in, but weve been failing to connect the dots between the In effect, they imply that the festival gives the average . (H/T Tyler A King). I went all on my own & paid money to go with my friends. supports HTML5 video, Director: Chris Smith anecdotes, like event producer Andy Kings claim that he came very close to This site is protected by reCAPTCHA Enterprise and the Google, Visit Billboard Pro for music business news, Adam Lambert Soars Back to American Idol With Cover of I Cant Stand theRain, Tim Bachman, Guitarist/Co-Founder of Bachman-Turner Overdrive Dies at71, Aerosmith Reveal Peace Out Farewell North American TourDates. (OK, I guess they are pretty bad fraudsters.). ", He then posted a link to Rolle's GoFundMe campaign in his bio. "People spread rumors about locals wielding machetes, tents and stands being set on fire, and rabid dogs roaming the site (all of which was later revealed to be false)," he wrote. If you cant get enough of Fyre: subscribe to Dumpster Fyre Podcast. Brett Kincaid also co-produced Fyre. It's been . Since taking on the role of whistleblower, the graphic designer told Page Six that "it took me about a year to come to terms with what happened. JOIN NOW. After the Vice office visit, Swaigen He was also barred from serving as a director or officer of a company for seven years, though he never admitted to or denied the SEC's charges. Thousands of people wanted to come. So naturally, we got to stalkin' to find out who's still talkin' about the festival and the documentaries after their respective releasesand who literally moved to another country to avoid all the fallout. The two movies ended up From there, I got connected with Jerry Media and Matte Projects. The Fyre Festival was billed as a luxury music experience on a posh private island, but it failed spectacularly in the hands of a cocky entrepreneur. Matte Projects got the velvet glove treatment too. Fyre Festival is a story ** Vice confirmed the Around the time Blink bailed, attendees started floodingRedditandTwitterwith complains that the grounds were not ready when they arrived on Thursday(April 27). In the Netflix doc, Mick Purzycki, Jerry Media CEO, in defense of purging comments stated that they were degrading the brand. We thought we were ready, but then everyone arrived. I know I'm Uncle Whackjob," he said. Whereas Fyre gives Jerry Media and Matte Projects a wide-eyed defense of "it's not our fault we worked with a crook who lied to us," Aks bluntly recounts the company's inside knowledge . His famous friends include Selena Gomez, whom he was romantically linked to pre-Fyre festival, the Hadid sisters and Hailey Baldwin. Gabrielle tell the real story behind the Fyre Festival debacle of 2017, in which the Mayhem in the Bahamas . Hulu put emphasis on the many red flags. He then proceeded to give "background" on why he and his friends did this, claiming the tents were empty anyway. was a movie there. [7], On the review aggregation website Rotten Tomatoes, the film holds a 92% approval rating with an average rating of 7.7/10, based on 93 reviews. Among those who reportedly complied: professional surfer Anastasia Ashley, Miami Dolphins all-pro safetyMike Thomas and models, lots of models. Thesuit claims that organizers kept offering VIP upgrades and encouraging attendees to put money on their cashless Fyre Band bracelets even after it was clear there would be no concert. Max Pollack - Matte Projects. Others should do the same, $30k (still owed over $150k from Fyre Festival), wed be pretty bad fraudsters if we were complicit, Dont be fooled by this. CEO of FuckJerry, Mick Purzycki, who was a producer of Fyre, also claimed to have final cut over the documentary while This was superseded by the distribution agreement No organization. documentary, FuckJerry was aware of the problems in the festivals production, producers were Elliot All rights reserved. Other names that soon joined the listincluded Disclosure, Migos and Lil Yachty, as well as Matoma, Claptone, Tensnake, Daniel Cowel, Lovecraft,Lee Burridgeand other acts for the Pirates Cove EDM stage. Matte Projects, and Vice Studios for four Emmys . "I am now a noun, a verb, an adjectiveit's mind-blogging.". And maybe that's the closure I need.". As Fyre Festival melted down, McFarland anything shady. At this point, Swaigen was spying with integrity, in his *An earlier version of this article stated that Brendan Fitzgerald founded Viceland, and dropped out of the Fyre Festival documentary. (The film has two editors and neither responded to a request for comment), Martin Howell says after the locals realized they werent gonna get paid some of them started putting hits out on people either to take them hostage and then get ransom or just to hurt and injure. No evidence was provided, just stories of staff escaping the island unharmed. history: Oscar Wilde versus The Trials of Oscar Wilde in 1960, The Conversation versus The Parallax View in 1974, Armageddon versus Deep Impact in 1998. Thesuitaccuses the organizers of fraud, citing the festslack of adequate food, water, shelter, and medical care created a dangerous and panicked situation among attendees suddenly finding themselves stranded on a remote island without basic provisions., The Bahamas Ministry of Tourism releases a statement that same day in defense of Grand Exumafollowing numerous reports about the islands alleged lack of infrastructure. Fyre Festival was the kind of He has hurt a lot of people. [6] According to Netflix, the documentary was Smith's idea. And he also responded to someone criticizing him on Twitter, writing, "Find out facts before you speak out manMy influencing' had nothing to do with fyre. Club stated that "Fyre is the stronger, more worthwhile documentary, but its counterpart is a helpful reminder that, like so many stories, one account can't contain the whole truth. Bringing innovative stories to life for luxury brands is what we do. but proceeded full steam ahead anyway. Billy McFarland - Fyre Co-Founder (archive footage) Jason Bell - Former NFL Player (archive footage) Gabrielle Bluestone . . (Both of us immediately fell in love, McFarland told Rolling Stone after the festival fell apart.) The Fyre Festival. FuckJerry has some serious April 2: The Wall Street Journal sounds the first public alarm over the fests health with a story bearing the headline: At Up to $250,000 a Ticket, Island Music Festival Woos Wealthy to Stay Afloat. The piece reported that some artists still hadnt been paid what they were owed based on the terms of their contracts, even as the events promoters in recent days made progress in catching up with payments, and in some cases have paid acts in full. It also noted that some fans whopurchased VIP ticket packages that purportedly includedair travel to and from the festival were nervous as the festivals concierge team has been slow to provide them with logistical details., April 26: Vanity Fair asks the burning question: Can a Critical Mass of Victorias Secret Models and a Hadid Give Bahamas Tourism an Insta-Boost? The magazine spoke toMcFarland before things went south. the filmmaker Jenner Furst a photograph of himself with McFarland, and Furst with Mick Purzycki, who had been busy rebranding FuckJerry as a media studio The many businesses involved are depending on Fyres ability to deliver. Explaining how Rule and McFarland convinced so many people to buy tickets without an announced lineup, the mag said the pair personally invited 400 influencers in various sectors, whose only job was to post an orange fire-likesquare to Instagram at a certain time on a certain day in December to announce the fest to the public. To help the real victims: donate to Maryann Rolle (she reached her goal) or Exuma Foundation for the day laborers impacted by Fyre. Fyre: The Greatest Party That Never Happened is a 2019 documentary produced by Netflix and directed by Chris Smith (Jim & Andy: The Great Beyond, American Movie), about the infamous 2017 Fyre Festival, a fraudulent music festival that ended in failure, organized by entrepreneur Billy McFarland and rapper Ja Rule.. and ended a statement, Cinemart, the company that produced Hulus Fyre Fraud, told me that Michael was a big part of this story and his into early release in feature-length form to beat Netflix to the punch. him screwed out of money, he said, and wondering what to do with his footage. Earlier this month, he won $100,000 in a basketball shooting contest at the ACE Family Challenge. Ever since the release of the dueling Fyre Festival documentaries, Hulu's Fyre Fraud and Netflix'sFyre: The Greatest Party That Never Happened, the Internet just can't get enough of the you-can't-make-this-s--t-up details about the rise and demise of Billy McFarland and Ja Rule's 2017 music-festival-turned-national-headline-disaster. engineers to help build their apps," he tweeted on Jan. 24. Netflix said that the movie was directed by Smith, and that the executive King, 57, is still working as an event producer through his company, Inward Point. After he completes his time in jail, he will be serve three years of supervised release. Is Fyre Festival The Next Big Music Event Or The Next Big Scam? The festival was scheduled to take place on April 28-30 and May 5-7, 2017, on the Bahamian island of Great Exuma.. 23. Netflix's doc introduced viewers to the plight of Rolle, the caterer at the Exuma Point Resort in the Bahamas who lost her entire life savings in order to feed the staff of the festival, and viewers immediately sympathized with her, along with the rest of the locals who were taken advantage of by the Fyre Festival team. a freelance cinematographer, to grab some onsite footage. Billboard built a timeline of the Caribbean fiasco's journey from a promising luxury destination event to one of the messiest festival meltdowns in recent. Speaking to Billboard, an agent who had a headliner slated to play saidorganizers had to renegotiatethe guarantees they were offering some artists after the cost of hosting the ambitious festival began to spiral out of control. She filed her first story: A complete s t show, April 28 2017, the day after people arrived. We connected with Matte Projects [the production company hired by Fyre]. seem to channel the spirit of the times, bedeviled by grifters and cheats, all facts alone are strong evidence that Fyre "Fyre Festival II is finally happening," the promoter tweeted with the requisite flame emoji. Jerry Media, aka @ fuckjerry, aka the creator of Fyre Festival's notorious promotional materials, was nominated for four Emmys yesterday . (Chris and Mick have not respond a request for comment). Swaigen was shown around the Vice officesthe Vice Studios and Library Films produced FYRE with Jerry Media and Matte Projects, two ad agencies hired to help promote the festivalwhose employees use their interviews, in part, to extricate . Instagram-fueled dream of partying with supermodels in the Bahamas. was FuckJerry that had hyped up the festival into an Instagram craze, using By midnight many attendees begin trying to board flights home only to find the airport closed. Why? behind a trail of unpaid debts, notably to the residents of Great Exuma itself, Mick Purzycki, in particular, who gives much of the testimony for Jerry . agreement where the final cut was with the director, according to Netflix, the When Fyre Festival was an enviable account, Jerry Media benefited from their partnership. Vice Media co-produced the Netflix documentary with Matte Projects and Jerry Media (aka fuckjerry) the people who helped cover up Fyres fraud. Of course, Jerry Media denies such accusations. The Matte Projects director was hired to do all of the advertising and marketing for the festival, which included directing that first (and only) promo shoot, which went viral due toits major star power. himself started working on a recovery documentary as soon as Fyre Festival As vendors began to drop away Oren, the Jerry Media whistle-blower, said this is one of those things that you question if they are doing something why arent we?. companys reputation. Oren Aks, the Jerry Media whistleblower, took to Twitter and Instagram calling his former employers tactic a scam. from their experience on Fyre, it proposed arrangement, undermining Smiths accusations of unethical behavior by Hulu.). When we first got there, I asked myself, Am I the only one who had higher expectations for this event? Still, Jerry Medias story doesnt add up. McFarland left ", He also addressed the attention on his brand (as well as Alyssa's) being described as "positivity," responding, "Why can't we both talk about positivity? launder the troubled In the Netflix doc, Brett Kincaid, EP / Director of Matte Projects, said they were hiring the best of the best in each category. social media with Fyres false advertisements. So by the time a statement saying that all But we would like to fully explain what happened. If I made any mistakes Im happy to fix them. Fyre hired Matte Projects, a production company, to follow them around and gather footage; Netflix's film also utilized material shot by an employee at Jerry Media, the ad agency hired to . DANIEL VOSHART works in architecture and virtual reality. that a certain theme is resonating deeply with the public. Mass chaos. On Saturday, event organizers announced that the second night of the party was canceled. The unattributed statement (approved director Chris Smith) said At no time did [Jerry Media, Matte Projects], or any others we worked with, request favorable coverage in our film, which would be against our ethics., Chris Smith threw shade at Hulu when he said he rejected a deal with Billy McFarland the millennial goon now in jail for fraud charges. The day the movie premiered fuckjerry donated $10,000 to Maryann Rolles GoFundMe, the restaurant owner who gave a tearful interview about being screwed out of her savings. At the time, Matte was about to start their own film on Fyre and obviously, they had all this footage from their experience . production of the film itself. The creators of Hulu's film jabbed Netflix for working with two former Fyre promoters, FuckJerry and Matte Projects, going so far as to mention this overlap in their own documentary. He declined to participate in either documentary. . there were accusations from the Netflix camp that Hulu had behaved unethically Festival disaster. Michael was the cinematographer who filmed behind the scenes of the supermodel video and floated the idea of filming the whole process. is Fyre Fraud versus Fyre, streaming on Hulu and Netflix, respectively. How can words like artists, details, info, lineup, performers and playing be degrading a brand? will not be approving anything that is not done with integrity., Netflix disputed Purzyckis According to the GoFundMe page, the company donated $20,000 to Rolle's campaign, with the site's founder Elliot Tebele donating an addition $20,000. [1] Vanity Fair describes him as "the poster boy for millennial scamming." "She can't cope with it all," he told The National. They didn't start the Fyreno, they didn't light it, but they didn't try to fight it. California from the recovery shoot, McFarland dropped out of contact, leaving Fyre Festival is a product of Fyre Media, an entertainment booking startup that that rapper Ja Rule launched with his tech partner Billy McFarland in 2015 . #fyrefestival 5pm flight rescheduled til 9pm then we get this after sitting on the plane for 2 hours lmao we chilling though, A post shared by ? Ja Rule and Billy McFarland, during the Fyre Festival commercial shoot. In the case of Fyre Festival, a creative agency and production company called Matte was hired to create advertisements to be used on the festival's website and in social media posts, including . Kincaid still serves as the creative director of Matte Projects, which he co-founded, and the company donated $5,000 to Rolle's GoFundMe. 2023 E! Matte Projects, the team behind Brooklyn's boutique, Full Moon Music Festival on Governors Island has been covered by Vice in 2012, 2013, 2014, 2015 and 2017. There was not enough space to build all the tents and green rooms they would need. He also posted a link to Rolle's GoFundMe campaign on his Instagram. In both cases, the money was meant to go back to Billys victims. Theyve readied the excursions, provided the jet skis for rent, made the yacht marinas available, and tapped the University of Bahamas culinary division to prepare food. The Reels are seeking $5 million from Fyre organizers, as well as the festival's PR agency 42West and advertising company Matte Projects, since both "did not take any steps, let alone . Brett Kincaid continues to work in content creation and was a part of the team that made the Netflix documentary . "Fyre Festival levels of hype w/ Fyre Festival levels of execution," someone summed up. told Swaigen that Vice was kind of still involved in this peripheral sense, After his sentencing, McFarland, now 27, issued an apology to People. (Swaigens employer, which owned most of the behind-the-scenes footage you see in Pollack, Matthew Rowean, and Brett Kincaid of Matte Projects. The software engineer who worked for Fyre appeared in the Netflix movie and detailed what the experience was like for the production development side of the team, seems to be taking his recent brush with Internet fame in stride. Luckily, the competing Hulu documentary, Fyre Fraud, wasn't afraid to point fingers directly at Jerry Media.An ex-employee, Oren Aks, alleges in the film that Jerry Media was complicit in Billy . MATTE; MATTE Projects; MATTE World; Originators; Finish; MATTE Films; CONTACT; Connect. ), Crawford was one of the festival attendees who appeared in Netflix's doc, he is one of the founders and the CMO of Elevate Venture Group. They simply werent ready for what happened next, or how big this thing would get. to save face, Swaigen told me, but that was probably secondary to trying to This film is about Billy McFarland and the failed Fyre Festival of 2017. But bad festivals? Defendant Matte Projects, LLC ("Matte") was a business entity incorporated under the laws of the state of New York at all times relevant to this action. presided over by the occupant of the White House. On Sunday, the convicted swindler announced follow-up plans for the disastrous 2017 music fest, prompting groans across the internet. known to crop creators watermarks out of their original memes when reposting them, blocking criticis who accuse them of stealing, At Up to $250,000 a Ticket, Island Music Festival Woos Wealthy to Stay Afloat. The disastrous fallout from the canceled Fyre Festival continues, . To say executive producers dont get favorable coverage is a blatant lie. The 2017 luxury music festival that seemed too good to be true and ultimately became a disaster is the subject of a new Hulu docuseries. An important thing to note: The Netflix doc is co-produced by Jerry Media and Matte Projectsthe same groups behind the original promotional fantasy videos advertising Fyre Fest. The initial controversy Their instant crush led the two to launch a website and marketing campaign and begin booking acts, even as it slowly dawned on them that the island didnt have a really great infrastructure.. [12], This article is about the documentary. phenomenonsuch as the recentHollywood The documentary ends with an almost surreal montage of peoples lame attempts to avoid being culpable. Now, documents show that the These companies have been used, in effect, as the He also helped start a GoFundMe to help pay back all of the local Bahamian workers who were not compensated for their tireless efforts to help put the festival together. Thankfully, there is a collection of Slack and iMessages between Fyre and Jerry Media in the lawsuit against Jerry Media. up in jail for wire fraud. Location: The Bahamas, and more specifically the island that once belonged to Pablo Escobar himself. It was to organize the most expensive, the most exclusive festival on our planet. Regrettably, and after much careful and difficult consideration, we want to let you know that we wont be performing at Fyre Fest in the Bahamas this weekend and next weekend, a tweet from the bandsaccountread. where the final cut was with the director. Purzycki confirmed that he sent the . Sound familiar? Cinematography: Jake Burghart, Cory Fraiman-Lott, Henry Zaballos but Chriss production company is running the team. knew absolutely nothing.(Update: Vice claims Smith at this time had read everything that was available regarding Fyre Festival.) Fyre: Directed by Chris Smith. in that documentary: Hes the guy with the glasses and deadpan expression who (Cressno inadvertently became an influencer after starting an account for his fictional influencer persona.). of the films backend revenue to pay back ticket-holders, but he failed to show up at the last minute. Fyre Festival will hold you accountable and responsible. ", But of the overwhelmingresponse to the GoFundMe campaign, he said, ""It means everything, it means we get something back from everything we put in. It is like God is watching over us.". We are working right now on getting everyone of the island SAFE that is my immediate concern I will make a statement soon Im heartbroken at this moment my partners and I wanted this to be an amazing event it was NOT A SCAM as everyone is reporting I dont know how everything went so left but Im working to make it right by making sure everyone is refunded I truly apologize as this is NOT MY FAULT but Im taking responsibility Im deeply sorry to everyone who was inconvenienced by this. Hulus lack of disclosure sums up my criticism but Netflixs flaws are unparalleled in scope. through its subsidiary Jerry Media. "I hope she feels better soon. Lee feels standing out from the crowd is crucial to be an Originator. Producers roles vary quite a bit but typically are paid problem-solvers involved in most aspects of production, they can typically provide suggestions to the final cut. It was easy for most of us to mock the Instagram influencers and trust-fund millennials who were duped into attending Fyre Festival, the 2017 "immersive music festival" that turned out to be little more than a handful of disaster tents and slapped-together cheese sandwiches on a strip of rubble in the Bahamas.But Fyre director Chris Smith wasn't interested in "a movie that made fun of . Originators offer artists and patrons a space to connect, originate and inspire future talents," suggested Valente. Netflix will release Fyre: The Greatest Party That Never Happened streaming exclusively starting January 18th this month. McFarland began his six-year prison sentence after he was found guilty of defrauding investors out of $26 million in November 2018. Fyre Festival was billed as a luxury music/vacation/Instagram experience that would blow Coachella out of the water. Matte Projects / Courtesy of Fyre. backlash for plagiarizing other creatives content, led by the social media spending time with so many people who had such a negative impact on their lives FuckJerry) and the advertising Matte Projects, two companies . (He also plead guilty to two counts of wire fraud, including one for NYC VIP Access, the bogus ticketing scheme he created while out on bail.) thing about twin films is that, through different treatments, the competing April 27: A day before the fest was slated to begin, Blink pulled out, telling fans on Twitter thatthey were concerned festival organizers werent ready to provide the production necessary for their performance. recoup money for investors, and he thought that a documentary was going to make It Finley provides the most colorful account of Fyre Festival's opening-night mania. Talk about talking #friendshipgoals to a whole new level. Billy McFarland owes millions from multiple settlements. surrounding the two documentaries centered on the timing of their release: The Apr 11, 2023, 03:11 PM EDT. FYRE: The Greatest Party That Never Happened, simply known as Fyre, is an American documentary film directed, co-produced, and written by Chris Smith that was released on Netflix on January 18, 2019. 561 Broadway, 6th Floor, New York, NY 10012 Lauriello also claims he was robbed of his clothes and headphones on the island, because Defendants failed to provide any security. The suit details the total chaos of conditions on the beach when the men arrived. There were, however, a lot of sand flies that left me looking like I had smallpox., Gordon wrote that her 11-person production team was packed with newbieswho were told before they arrived that things had been in motion for a while. His company, Unreal Systems, still provided audio and event production services for festivals. After the festival, he continued to work for the company for six months, but then left to travel "to clear his mind" before returning to L.A. to start his own social media marketing agency. . For other uses, see, List of original films distributed by Netflix, "Get ready to binge: Here's what you can expect from Netflix in 2019", "8 Takeaways From Hulu's Surprise-Released Fyre Festival Doc", "The social media company behind Fyre Festival lost more than 200,000 Instagram followers after being accused of plagiarizing its posts", "Netflix's 'Fyre': Inside the Millennial Scam of the Decade", "Both Fyre Fest Documentaries Have Issues (But, Yeah, We're Obsessed Anyway)", "Fyre Festival Was a Huge Scam. Working in partnership with Matte, we helped to create the website for Fyre Festival. Swaigen is also an associate . How did the Fyre Festival go so wrong? Swaigen had shot the viral What I was laughing about on film was the fact the absurdity of the whole situation in retrospect. It just felt better than anything that I had been through

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